The sports and entertainment industry today is a multi-billion dollar enterprise. Secured television contracts, sponsorship agreements and venue naming rights make marketing executives glow with excitement as they look to expand the visibility of their respective brands and reap the benefits of increased profit margins that come along with it. However, sports marketing executives face serious challenges beginning with risk mitigation and brand protection, particularly at sporting venues and stadiums. It’s an issue that causes these executives many sleepless nights.
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